Accelerating Retail

Retailers are seeking to innovate and adapt quickly to maintain relevance and profitability amid today's challenges.

See how the NRF team is creating unified and omni-channel digital experiences for their members across all of NRF's sites and events.

NRF's Journey

NRF Retail v1

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Shift to a Headless CMS with Storyblok

RDA meticulously evaluated various headless CMS platforms, ultimately recommending and implementing Storyblok as the ideal replacement to enhance user engagement and streamline NRF’s digital operations

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Netlify's Composable Web Platform

NRF's modern web architecture enables their teams to build responsive websites and applications that load faster, are always on, and provide instant, highly performant functionality for members.

WATCH THE COMPOSE TEAM TALK

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Algolia's leading API for AI search

RDA's strategy team envisioned a future where NRF could leverage advanced search capabilities. By integrating Algolia's API, NRF is now providing seamless search experiences, enabling members to quickly find relevant content.

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We're reimagining the member experience through a powerful new digital strategy focused on personalization and targeted content delivery.

At the heart of this transformation is our strategic partnership with RDA who serves as both our strategic advisor and implementation partner.

Jason Hoolsema

Chief Information Officer - NRF

Utilizing RDA's Vision To Victory Framework at NRF

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Driven by forward-thinking strategy

A strategy-driven approach helped the NRF team define and set a realistic direction and roadmap. Digital strategists and technical specialists were embedded with the team, ensuring strategic focus, continuity, and alignment.

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Meticulous focus on NRF member experiences

The team continues to push boundaries and craft innovative solutions. UX, UI, and visual designers collaborate to bring these ideas to life, creating well-executed user journeys, design systems, and prototypes.

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Building and scaling with team confidence

RDA's holistic, integrated approach ensures consistent and successful deployments. Strategists, architects, and developers continue to build and optimize NRF's composable investments with speed and confidence.